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Set up your WhatsApp business profile

Fill in the profile customers see when they tap your business name inside WhatsApp. At the end, your picture, about line, address, email and websites are live on WhatsApp, and you know where every other WhatsApp setting lives.

Before you start

Steps

Open the business profile

  1. Click your initials in the bottom-left corner, then click Settings.

  2. Select WhatsApp, then Business Profile. The Business Profile screen opens.

    Business Profile screen with Business Name, Verified badge, Profile Picture, About and Description

When you are already on a WhatsApp settings screen, you can also pick Business Profile in the Settings list on the left.

Change the profile picture

  1. Under Profile Picture, click Change.
  2. Pick an image. Square images of 640×640 work best.
  3. If This image has a transparent background appears, click Pick another and choose one with a solid background. WhatsApp fills transparent areas with black.
  4. The message Profile picture updated. appears.

Edit the profile details

  1. Fill in the fields you need:

    Field What to enter Limit
    About A short one-line status, for example Available 9am–6pm. 139 characters
    Description What your business does. 512 characters
    Address Your business address. 256 characters
    Email The email customers can contact. 128 characters
    Business Category The category that fits your business best. —
    Websites Click Add website for each link. Up to 2 URLs

    Address, Email, Business Category and Websites filled in on the Business Profile

  2. Click Save Changes at the top right. The message Business profile saved. appears.

Business Name shows Verified by Meta and cannot be edited here. To change it, submit a display-name change request in WhatsApp Manager for Meta review.

Apply for the blue tick

  1. Under Verified badge, read the Official Business Account (blue tick) note.

    Verified badge card with the Official Business Account (blue tick) note and the Apply for Blue Tick button

  2. Click Apply for Blue Tick. Meta's WhatsApp Manager opens in a new tab.

  3. Complete the request there. The badge is free. Meta approves it based on how notable your brand is.

Find other WhatsApp settings

The WhatsApp settings are split between Settings and the Manage screen.

In Settings → WhatsApp, under Setup:

Row What it holds
Business Profile This page.
Configuration Your connected numbers. See Connect your WhatsApp number.
Webhooks The Webhook URL and Verify Token for Meta, and incoming events. See Webhooks and integrations.
Website Button The WhatsApp chat button for your website.
Developer API Keys for sending WhatsApp messages from your own software. See Webhooks and integrations.
BUSY Sends invoices from BUSY accounting software on WhatsApp. See Webhooks and integrations.
Migrate to Ohanvi Steps to move from another WhatsApp provider. See Move your number to Ohanvi.

Settings, WhatsApp list with the Setup and Chat & engagement rows

Open WhatsApp in the left rail, then select Manage. Its list on the left holds:

Item What it holds
Opt-in Management Extra opt-out and opt-in words, and the confirmation replies. See Manage WhatsApp contacts.
Live Chat Settings Auto-resolve, welcome, off-hours and handoff messages, and working hours. See Use the WhatsApp inbox.
Canned Messages Saved replies your team inserts with / in the inbox.
Agents Your WhatsApp team. See Add WhatsApp agents.
Tags The tag list for contacts. Click Create and enter a Tag Name.
User Attributes Custom fields stored on each contact, such as Text, Number, Date or Yes / No.
Custom Events Events your own systems raise through the API to start flows.
Scheduler Messages and jobs scheduled to send later.
Delivery Logs The delivery status of each message sent.
Connection Health Whether your number's connection is working.
Integrations The services your automations read from and write to.
Notification Preferences Which WhatsApp events notify you.
API Key Opens Cloud API Access: get Ohanvi's assisted setup, or connect your number to the Meta Cloud API yourself. See Connect your WhatsApp number.
Billing & Usage Meta conversation charges.
Recycle Bin Items you deleted. Select them and click Restore selected.

Manage screen with its list on the left and Tags open on the right

Video walkthrough

[VIDEO]

Troubleshooting

Issue Cause Fix
That image is …MB. WhatsApp allows up to 5MB — please pick a smaller one. The picture is larger than 5 MB. Resize or compress the image, then click Change again.
Logo shows on a black background in WhatsApp The image had a transparent background. Upload a version with a solid background.
Could not load business profile Ohanvi could not read the profile from WhatsApp, often because no number is connected or the token expired. Click Retry. If it still fails, check the number in Configuration.
You cannot edit Business Name Meta verifies the display name. Submit a display-name change request in WhatsApp Manager.
Could not save the business profile. WhatsApp rejected the change. Check the field limits above and try again.