Plan and review an advertisement campaign

Create campaign notes, attach creatives, define budget, and monitor campaign performance.

Steps

1. Open Advertisements.
2. Choose New campaign.
3. Add objective, target audience, dates, and budget.
4. Upload creatives or paste campaign asset links.
5. Connect the campaign to lead capture or reporting workflows.
6. Review spend, leads, conversion rate, and campaign notes.

Metrics to explain

Metric	Meaning
Spend	Amount used from the campaign budget.
Leads	Number of contacts captured from the campaign.
Cost per lead	Spend divided by leads.
Conversion rate	Leads that became replies, bookings, orders, or customers.