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Set up data for Analytics

Get your Analytics screens filled with real numbers. At the end, Marketing Analytics shows how your WhatsApp broadcasts performed, and Store Analytics shows orders and revenue from your connected Shopify or WooCommerce store, including what WhatsApp added.

Before you start

  • You can see Analytics in the left rail. It appears only when your workspace has WhatsApp enabled and your role can open WhatsApp.
  • Your WhatsApp number is connected. See Connect your WhatsApp number.
  • You have admin rights in your Shopify or WooCommerce store, if you want store numbers.

Steps

Check what you can see

  1. Open Analytics in the left rail. The panel lists the screens your role can open.
  2. Look for Marketing Analytics. It appears when your role can view WhatsApp broadcasts.
  3. Look for Store Analytics. It appears when your role can view store integrations.

If an item is missing, ask your admin to add that access to your role. If both are missing, the Analytics icon does not appear at all.

Feed Marketing Analytics

Marketing Analytics counts only messages sent through WhatsApp Campaign broadcasts. Chats in the Inbox do not count.

  1. Open WhatsApp in the left rail, then select Campaign.
  2. Send a broadcast to at least one contact.
  3. Wait for WhatsApp to report delivery and reads. These updates arrive over the next minutes and hours.
  4. Open Analytics in the left rail, then select Marketing Analytics. Click Refresh to load the latest numbers.

Connect a store for Store Analytics and revenue

  1. Open Connect in the left rail, then select Store Connections.
  2. On the Shopify or WooCommerce card, click Connect store or Connect.
  3. Approve access on your store's own screen. When you return, a message confirms the store is connected and that customers and orders are syncing.
  4. Wait for the sync to finish. New orders then arrive as soon as your store sends them.
  5. Open Analytics in the left rail, then select Store Analytics. Click Refresh.

A store connected here also powers WhatsApp store features. You do not need to connect it again under WhatsApp → Manage → Integrations.

Note

Once a store is connected, Marketing Analytics also shows an Orders tile and a What it earned panel. Orders count toward a broadcast when the buyer ordered within 7 days of receiving it (last-touch attribution).

Pick a date window

Both screens use preset windows. There is no custom date range.

Screen Windows
Marketing Analytics 7d, 30d (default), 90d, All
Store Analytics 7d, 30d (default), 90d, 1y, All
  1. Click a window pill at the top right. The screen reloads for that period.
  2. Click Refresh to reload without changing the window.

Video walkthrough

[VIDEO]

Troubleshooting

Issue Cause Fix
Analytics is not in the left rail Your workspace does not have WhatsApp enabled, or your role has neither analytics access. Ask your admin to enable WhatsApp and grant broadcast or store access to your role.
No broadcasts in this window No Campaign broadcast was sent in the selected period. Choose a longer window such as 90d or All, or send a broadcast.
No orders in this window on Store Analytics No store is connected, or it sent no orders in the period. Connect a store under Connect → Store Connections, or choose a longer window.
Access was not approved on …, so nothing was connected. You declined access on the WooCommerce approval screen. Click Connect again and approve access.
Numbers look low right after connecting Customers and orders are still syncing from your store. Wait a few minutes, then click Refresh.
No Orders tile on Marketing Analytics No store is connected and enabled. Connect a store, then click Refresh.