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Act on your analytics

Turn what Analytics shows into your next step. At the end, you have cleaned up failed contacts, reused your best campaign, tuned your templates or cart-recovery journey, and timed your next broadcast to the hour your customers order most.

Before you start

Steps

Follow a Do this next suggestion

Do this next on Marketing Analytics shows up to 4 suggestions, most important first. Each appears only when the window's numbers call for it.

Suggestion When it appears Button opens
Clean out … contacts that failed to deliver Failed messages are 2% or more of sent. Review failures — Delivery Logs.
Segment your sends — …% read rate is low Read rate is below 55%. Pick a segment — Campaign.
Sharpen the offer — only …% of readers acted Clicks and replies are below 8% of opens. See templates — Template.
Repeat what worked — "…" read best At least 1 campaign has a read rate above 0%. Open campaign — Campaign.
Connect a store to see revenue per campaign No store is connected. Connect store — WhatsApp → Manage.
  1. Open Analytics in the left rail, then select Marketing Analytics.
  2. Under Do this next, read the suggestion and its reason.
  3. Click the suggestion's button. The linked screen opens.
  4. Make the change there, for example remove failed numbers or pick a smaller audience.

Reuse your best campaign

  1. Under Best campaigns, note the campaign at the top.
  2. Open WhatsApp in the left rail, then select Campaign.
  3. Create a new broadcast with the same template and a similar send time.

Tune cart recovery

  1. Open Analytics in the left rail, then select Store Analytics.
  2. In Abandoned carts, check the Recovery rate.
  3. Click Tune the cart-recovery journey. The Flows screen opens.
  4. Open the cart-recovery journey and adjust its messages or timing.

Follow up with top customers

  1. In Top customers, click a name shown in green. The Inbox opens.
  2. Search for the customer's number, shown under their name.
  3. Send a thank-you or a re-order message.

Time your next broadcast

  1. In When orders come in, read the peak hour in the caption.
  2. Open WhatsApp in the left rail, then select Campaign.
  3. Schedule your next broadcast shortly before that hour. In the broadcast form, under When, choose Schedule.

Video walkthrough

[VIDEO]

Troubleshooting

Issue Cause Fix
Do this next does not appear No suggestion applies to this window's numbers. Nothing to fix. Try a longer window for more data.
Connect store opens Manage, not the store screen The button links to WhatsApp settings. Open Connect → Store Connections instead.
Pick a segment opens the campaign list The button does not pre-select an audience. Create a campaign and choose a smaller audience yourself.
Tune the cart-recovery journey opens an empty list No cart-recovery journey exists yet. Connect a store first; see Set up data for Analytics.