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Explore Insights charts and one channel

Insights shows all your channels together. Click one channel to see its posts, weekly takeaways and metric charts. This page explains every chart, toggle and filter on Insights. It takes about 5 minutes.

Before you start

Steps

Pick the period and the channel

  1. Open Social in the left rail, then select Insights.
  2. Pick 7 days, 30 days or Month to date at the top. Each figure is compared with the period before.
  3. Click Channels.
  4. Pick All Channels, or one channel. A filled dot marks your choice.
  5. If no channel is connected, the list says No channels connected.
  6. Click Refresh to reload the numbers.

Use the Tags filter

  1. Click Tags.
  2. Read the list. Today it says No tags available yet.

Note

Tags are on posts, but Insights does not roll them up yet. The filter is there, but it has nothing to pick.

Read the Performance table for all channels

  1. With All Channels selected, scroll to Performance.
  2. Read each channel's Posts, Reactions, Comments, Eng. Rate, Followers, Views and Reach. A channel that does not report followers, views or reach shows a dash. On a narrow screen, scroll the table sideways.
  3. Click a channel's row. Insights switches to that channel.
  4. If a channel had no posts, the table says No channel activity in this period.

Read the Followers chart

  1. Scroll to Followers.
  2. Click Bar, Line or Growth at the top right of the chart.
  3. Bar compares channels. Line shows the trend. Growth shows how much followers changed, in percent, against the period before.
  4. Only channels that report followers appear. Today that is Instagram connected with Direct Instagram login.

Read the Posts chart

  1. Scroll to Posts.
  2. Click Bar to compare how many posts each channel published.
  3. Click Stacked Bar to stack the channels on top of each other.

Look at one channel

  1. Pick one channel in Channels, or click its row in Performance. Instagram opens its own view instead of the sections below. See Read Instagram insights.
  2. Read WEEKLY TAKEAWAYS at the top. Click the arrow beside it to fold it.
  3. Read the two cards:
    • Start Building Your Posting Habit shows how many posts you published in the period. Click Create a Post to open Publish.
    • Set a Posting Goal is a reminder to set a goal. It has no button yet.
  4. Read Performance per Post. It lists every post with its Reactions, Comments and Eng. Rate. The line Posts · N shows the count.
  5. If you published nothing, it says No published posts in this period.

Read the Metrics tabs

These appear when one channel is selected.

  1. Scroll to Metrics.
  2. Click Content Impact to see the posts chart.
  3. Click Audience Growth to see the follower line chart.
  4. Click Visibility. It says Impressions and reach are not reported by the connected networks yet.

Rank your top posts

  1. Under Top 5 Posts, click Reactions or Comments at the top right.
  2. Read the five post cards in that order. Each card shows its channel, date and text.
  3. The Open post icon on a card is greyed out today. To work on a post, find it in Publish.

Troubleshooting

Issue Cause Fix
No channels connected in the list No network is connected. Connect one. See Connect social accounts.
No channel activity in this period. The channel posted nothing in that period. Pick a longer period.
No published posts in this period. Nothing was published for this channel. Pick a longer period, or publish a post.
No tags available yet Insights has no tag rollup yet. Use the other filters.
Visibility is empty The networks do not send impressions or reach yet. No fix. Use Content Impact instead.