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Manage tags, user attributes and custom events

Tags group your contacts, user attributes store extra details on each contact, and custom events let your own systems start a flow. At the end, you know where each list lives and how to add to it.

Before you start

Steps

Open the lists

  1. Open WhatsApp in the left rail, then select Manage.
  2. In the Manage list on the left, pick Tags, User Attributes or Custom Events.

Tags

Tags lists every tag with its Tag Name, Category, Created At and Action.

Tags list with Tag Name, Category, Created At, Action and the Create button

  1. Click Create. Create Tag opens.
  2. Type a Tag Name. Category (optional) helps you group tags.
  3. Click Save.

Use the pencil icon to rename a tag and the bin icon to delete it. To put a tag on contacts, see Manage WhatsApp contacts.

User attributes

User Attributes are extra fields stored on each contact. The list shows the Attribute Name, its Label, the Type and Created At.

User Attributes list with Attribute Name, Label, Type, Created At and the Create button

  1. Click Create to add an attribute.
  2. Search with Search attribute name to find one.

Attributes appear on each contact under Custom Attributes, and you can insert them into broadcasts with the @ icon. See Send a broadcast campaign.

Custom events

Custom Events are events your own systems raise through the API to start flows, for example an order shipping, a result publishing or a payment clearing. Each event's fields become {{event.*}} variables in the flow.

Custom Events list with an active event, its key and property count, and the Create button

Each event shows its name, Active status, its key (for example order_cancelled) and how many properties it has. Click Create to add an event. Search by key or label to find one.

Video walkthrough

[VIDEO]