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Read Instagram insights

Pick Instagram on Insights to see how your account performed: views, reach, interactions and follower change against the period before, your best posts and reels, your stories, the best times to post, and who your followers are. Ohanvi keeps these numbers, so you can look back further than Instagram's own 90 days.

Before you start

  • Instagram is connected with Direct Instagram login. An account connected Via linked Facebook Page shows publishing only, not insights. See Connect social accounts.
  • The account is a professional account (Business or Creator).
  • You allowed insights when you connected. If you connected Instagram before insights were added, reconnect it once. See Reconnect a network.
  • Some sections need a minimum: Audience needs 100 followers, Best time to post needs 10 posts, and a story needs 5 viewers.

Steps

Open the Instagram view

  1. Open Social in the left rail, then select Insights.
  2. Click Channels and pick your Instagram account. You can also click its row under Performance.
  3. Pick a period at the top: 7d, 28d, 30d, 90d or MTD. Every period ends yesterday, because Instagram's figures can arrive up to 48 hours late.
  4. Read the line under the account name: the handle, the follower count, and Last synced with the time Ohanvi last collected the numbers.
  5. The first time, the page says Collecting your Instagram insights. Come back in a few minutes.

Read the overview

  1. Read the 6 tiles under Overview: Views, Reach, Engaged, Interactions, Eng. rate and Net followers. Hover over a tile to see what it counts.
  2. Read the change under each tile. It compares the period with the one just before it. Eng. rate changes in points (pt), the others in percent.
  3. Under Trend, click Reach, Views or Followers. The solid line is this period; the dashed line is the period before.

Find your best posts and reels

  1. Scroll to Top posts & reels.
  2. Click All, Posts, Carousels or Reels to pick what to rank.
  3. Click Sort and pick Views, Reach, Interactions, Eng. rate or Newest.
  4. Click a row to open the post on Instagram. via Ohanvi marks posts you published from Ohanvi.
  5. Click Show all posts to page through every post in the period. Click Show top 5 to go back.

Read your stories

  1. Scroll to Stories. The heading shows how many stories were captured and how many are live.
  2. Read Avg views, Avg reach and Completion.
  3. Read each story's views, the share of viewers who left on it (exits) and its replies. A check mark means the story has expired and its numbers are final.

How stories are captured

Instagram deletes a story's numbers 24 hours after it is posted. Ohanvi reads live stories every 4 hours and keeps the last reading, so a story's final numbers can be up to 4 hours older than its expiry.

Pick the best time to post

  1. Scroll to Best time to post.
  2. Click Engagement to rank hours by engagement rate, or Reach to rank them by reach.
  3. Read the grid: one row per day, one column per hour. Darker cells did better.
  4. Read Top: for the 3 best day-and-hour slots. Times are in your organisation's time zone.

See who follows you

  1. Scroll to Audience. Snapshot shows the date of the latest weekly reading.
  2. Read Age, Gender, Top countries and Top cities. Each bar shows its share of followers.

Refresh the numbers

  1. Click Refresh in the top bar. Ohanvi asks Instagram for new numbers in the background.
  2. The page says Sync queued. New numbers appear in a few minutes.
  3. Ohanvi allows one refresh every 15 minutes. Inside that time the page says Next sync allowed at and a time.

Ask Ohanvi about the numbers

  1. Click Ask Ohanvi beside Overview. AI Assistant → Agents opens with a question about this period filled in.
  2. Ohanvi picks an agent that has the Instagram tools. Click Run to get the answer.
  3. If no agent has them, a message says so. Open the agent, tick the Instagram tools under Edit → What it can do, then run it.

Get the numbers every week

Ohanvi adds a ready-made draft flow, Weekly Instagram summary, to your flows list. Every Monday at 09:00 it sends last week's views, reach, interactions, engagement rate and follower change on WhatsApp, compared with the week before. Open it in Flows, fill in who receives it and which WhatsApp template to use, then publish it. See Build an automation flow.

Video walkthrough

[VIDEO]

Troubleshooting

Issue Cause Fix
Insights need Instagram connected directly The account is connected through a Facebook Page. Click Connect directly and connect with Direct Instagram login.
Reconnect Instagram and allow insights Your connection was made before insights were added, or you turned insights off. Click Reconnect, sign in, and keep insights allowed.
Switch to a professional account The account is a personal Instagram account. In the Instagram app, switch to a Business or Creator account, then reconnect.
Instagram needs reconnecting above the numbers Instagram stopped accepting Ohanvi's access, for example after a password change. Click Reconnect. The numbers shown are the last ones collected.
Shown from 100 followers (you have N). Instagram shares audience data only from 100 followers. No action needed. The section fills in once you pass 100 followers.
Post N more times to see your best times. The best-time grid needs 10 posts in the last 90 days. Keep posting. The grid appears after 10 posts.
Instagram hides insights under 5 viewers on a story Instagram does not report stories with fewer than 5 viewers. No action needed.
Yesterday's numbers are missing Instagram reports with up to 48 hours of delay. Check again the next day.

Screenshots to add

After "Read the overview" step 1 — the 6 tiles with their changes; after "Find your best posts and reels" step 3 — the ranked list with the Reels pill and Sort menu open; after "Pick the best time to post" step 3 — the day-by-hour grid with the top slots.