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Create and send an email campaign

Build a campaign, select a segment, test the message, and track opens and clicks.

Steps

  1. Open Email Marketing.
  2. Choose New campaign.
  3. Add subject, sender name, preview text, and campaign tags.
  4. Select a template or start with a blank email.
  5. Choose an audience segment and suppression list.
  6. Send a test email.
  7. Review all links and dynamic fields.
  8. Schedule the campaign or send it now.

Pre-send checks

  • All links open correctly.
  • Unsubscribe footer is present.
  • Sender domain authentication is healthy.
  • Preview text is clear on mobile.
  • The selected audience segment is correct.