Create a WhatsApp message template

Prepare a reusable message that can be approved and used for campaigns, reminders, and automated follow-ups.

Before you start

• WhatsApp Business account is connected.
• You know the template purpose: marketing, utility, or authentication.
• You have sample values for every variable.

Write the template

1. Open WhatsApp Marketing.
2. Select Templates.
3. Choose Create template.
4. Enter a short template name, such as festival_offer_2026.
5. Choose the language and category.
6. Write the message body in clear customer-facing language.

Add variables

Use variables for details that change per customer, such as name, order number, appointment date, or offer code.

Variable	Sample value
{{1}}	Rahul
{{2}}	OH1234
{{3}}	6 PM today

Example body:

Hello {{1}}, your order {{2}} is ready for pickup. Visit us before {{3}}.

Submit for approval

1. Preview the message for spelling and spacing.
2. Add header, footer, or button content if required.
3. Click Submit for approval.
4. Wait for approval status before using the template in broadcasts.

Use the approved template

1. Open a broadcast or workflow action.
2. Select the approved template.
3. Map variables to contact fields.
4. Send a test before publishing.